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This more superficial breed of dating sites is capitalizing on a clear trend.
Only 36 percent of adults say marriage is one of the most important things in life, according to a 2010 Pew study, and only 28 percent say there is one true love for every person (men are more likely to say so than women).
Here, then, is how to date online like a social scientist.
Tinder offers a one-sentence tagline and a selection of five photos, including the all-important first photo, or “calling card,” as the writer Amanda Lewis put it.
I think for a second, and then I write equal amounts (70) next to both hotness and kindness, then 40 next to income and 20 next to fidelity.“Oh wow,” he says.“What? Usually women allocate more to fidelity and less to physical attractiveness.
The site matches the photos of its users based on their faces’ bone structure using face-scanning techniques and a computer algorithm.Edward Royzman, a psychology professor at the University of Pennsylvania, asks me to list four qualities on a piece of paper: physical attractiveness, income, kindness, and fidelity.Then he gives me 200 virtual “date points” that I’m to distribute among the four traits.Men and women make mating decisions very differently, he speculates.Men tend to act like single-issue voters: If a prospect is not attractive enough, he or she usually doesn’t qualify for a first date, period.